Decide What to Outsource: 5 Smart Ways to Categorize What You Do (& Don’t Do) at Work

If you accepted the challenge to put together a list of every project and task on a paper or digital list, you are ready to categorize the work you do (and don’t do) as you continue to decide what to outsource:

Client Work (CW).  This is the work you engage in on behalf of your clients and customers.  If you have a service based business, you will have much more activity in this area.  This category is considered working IN the business.

Biz Development (BD).  These are the activities such as brainstorming, strategizing, developing new products, services, and programs, devising new systems and processes, etc.  Basically, any activity that is related to building, improving, and scaling the business would go here.  This category is considered working ON the business.

Marketing (MKT).  This is any kind of marketing or networking activities for the purpose of promoting the business, establishing awareness, making business connections and building relationships.  This category is considered working ON the business.

Client Relations (CR).  This is any kind of customer service activity.  Examples include answering customer calls and emails and troubleshooting issues.  Businesses that sell products rather than services will commonly  have much more activity in this area compared to CW.  This category is considered working IN the business.

Administration (AD).  This is the back-office, behind the scenes work that is necessary to the operations of the business. Examples include vendor relationship management, bookkeeping, and scheduling meetings.  This category is considered working IN the business.

decide what to outsource

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